Business Intelligence Lowdown: Microsoft Plans to Take-on Google on the Search Turf

Comments

March 01, 2006

Microsoft Plans to Take-on Google on the Search Turf

When I want to search for something my fingers seem to automatically type in www.google.com into the browser window. It not only comes spontaneously to me, as I am sure it does to millions of Internet users worldwide, but also seems the most appropriate place to start the search.

Microsoft Plans: The recent report by the European President of Microsoft Corp. that it plans to introduce a search engine that's better than Google in six months in the US and Britain only indicates the domination Google enjoys today. Microsoft believes being good is not enough to win the hearts and minds of consumers already dedicated to another standard. The Corporation feels the way ahead is to make its search engine available in a place where it will be most widely used like MSN and Hotmail.

Search Truths: How many of us really utilize the search to its fullest? Have you ever used a search engine to locate a restaurant close to your house that sells fish and chips on the menu for under $5 a plate or perhaps locate the best shopping deals on the net? Generally these days you get back URLs based upon research and chances are that 50% of the time you do a search and you don't get the URL you're looking for.

The Future: The search of the future has not only got to be fast and exhaustive but also specific to what the user is looking for. It’s a bit like going into shopping site and searching the site for a gift for under $50 and being presented with a web page filled with choices. I should be able to get the information I am looking for from the very web page I am in without being directed to another website or another URL

Internet Giants realize that they will have to better their search technology if they have to be in the run tomorrow. Microsoft’s recent move is just one small step. After all, if Google is here can Microsoft be far behind?

--
Did you enjoy this post?

March 1, 2006 in Data Mining | Permalink