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March 17, 2006
Illegal Data Mining
The scales have tilted in Google's favor in the tug-of-war between the search giant and the US government; score one for the common man's right to privacy. Now, the New York-based Datran Media Corp. has been forced to pay a settlement of $1.1 million for unauthorized use of nearly 6 million email addresses gleaned from various companies that used the lure of freebies to fool customers into giving up their personal information. Data Warehouse IT Toolbox reports:
"Personal information equals marketing dollars," New York Attorney General Eliot Spitzer said. "You learn more about consumers who you want to target in a hundred different ways and there's nothing wrong with that if you get the information properly."
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