February 21, 2006

Teradata Data Warehouse Heads East

ABN AMRO, the international banking services provider, will implement a data warehouse platform from Teradata, provider of enterprise analytic technologies and services, to support business development for its consumer businesses in Asia. The regional data warehouse (RDW) will first be rolled out at the bank's Taiwan branches, followed by those in Hong Kong, Southeast Asia, and China, to analyze customer revenue, monitor credit risk metrics, and handle customer relationship management (CRM). Data Warehouse Knowledge Base reports:

"ABM AMRO is deeply rooted in Asian financial markets," said Jim Brown, head of the Asia Consumer Client Segment of ABN AMRO. "To better serve our customers and fulfill the needs of the company's marketing management and risk control, we need a robust decision support platform. After a thorough vendor evaluation process, we decided to work with Teradata to deploy our data warehouse and CRM solution."

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February 21, 2006 in CRM, Data Warehousing | Permalink




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