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February 07, 2006
Customer Data Integration
Effective data management is not that easily achieved, according to a Forrest Research report which states that even though 92% of companies surveyed believe that a consolidated and integrated view of customer data is vital to the success of an organization, only 2% of them have managed to successfully deploy what is known as customer data integration.
Customer data integration (CDI) is defined as the process of consolidating and managing customer information from all available sources. Customer contact details, customer valuation data, and information garnered through various interactions with customers are structured and organized to provide a comprehensive and up-to-date view of the customer database.
This aspect makes CDI a key element of customer relationship management. It is a business necessity these days to clean, manage, process, and maintain customer data because CDI projects, though technically complex, can deliver meaningful customer data to the entire organization.
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