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January 29, 2006
aCRM – Poised for Rapid Growth
Datamonitor, the UK-based independent market analyst, has predicted that investment in analytical customer relationship management (aCRM) technology will grow from $2.3 billion in the present to over $3 billion is the year 2009. aCRM, a complex part of the business intelligence (BI) market, is defined as the active collection, concentration and analysis of data gathered about customers and their interaction with businesses. According to Tom Pringle, technology analyst at Datamonitor and author of the study titled “Analytical CRM”, growth is already at a high, stable level, a reflection of some maturity in the wider BI market in North America and Western Europe. Domain B reports:
However with confusion and lack of understanding among end users regarding aCRM and its uses, it will be imperative for vendors to educate enterprises across all verticals as to the aCRM function, its working, uses and benefits.
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