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December 06, 2005
The dot.com Opportunity
With the dot.com shakeout, it is possible to acquire expensive technology at great prices. However, it is important to first understand why the venture failed in the first place before you advance your own development cycle by revamping and rebuilding someone else's efforts. The lesson to be learnt from failures such as industry.net and boo.com is grow strategically, not haphazardly. Remember to run your e-business like any other. Another lesson is that the way to go with the application service provider model (ASP) may be to target individual users rather than just B2B. Even when going after small-, mid- or even large-sized companies, consider alternative revenue models. Ask yourself if the new components will enable you to brand your company as something unique and valuable. Keep in mind that your branding efforts will reap greater rewards if there is real substance to your company. CRM Today reports:
The next generation of Internet companies will stake their success on more than just their Web savvy. Integration with physical distribution and manufacturing centers, increased human customer service, and new technologies will all play a role in the new Web economy. In other words, be careful of purchasing a failed dot.com in order to revamp it into a better dot.com. Revamp it into a better business.
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