Business Intelligence Lowdown: Newspaper Incorporates Business Intel. to Boost Efficiency and Information Access

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April 21, 2005

Newspaper Incorporates Business Intel. to Boost Efficiency and Information Access

The Tribune-Review, based in Pittsburgh, is taking business intelligence to a new level by incorporating it ever deeper into their organizational model. The paper used to conduct departmental reporting by submitting it to the IT staff person as many papers do. This manner was not only inefficient, but it also produced static reports that could not be manipulated by the manager without the need to resubmit the report entirely. That has since changed, however, through the incorporation of Business Objects software. The company sent a few employees to undergo training who then returned to link the Business Objects software to the papers databases. The paper also incorporated real-time reporting to allow business managers to pull up data that was freshly updated rather than having to wait the customary months before information such as zip codes and clusters were updated. Newspapers & Technology Report:

"To allow (management) to interact with the data, sort it, group it, drill down into it and do analysis on it without having to re-involve IT, is going to help them be more productive," he said. "Having more information at their fingertips is, in the end, going to let them make better decisions."

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April 21, 2005 in Data Integration, Data Mining | Permalink